If you were an executive at an advertising agency and Gateway's decided to switch agencies again, would

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If you were an executive at an advertising agency and Gateway's decided to switch agencies again, would you advise your account development team to pursue the company's business? Why or why not?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:38 AM

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If you were an executive at an advertising agency and Gateway's decided to switch agencies again, would

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An interesting issue to analyze is why large agencies keep pitching Gateway when the company has a history of changing agencies so often First it should be noted that despite its recent problems Gatew...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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