Imagine that you are a manager for a large domestic company that has decided to "go global." Using the concepts learned throughout the course;
Create a PowerPoint presentation for the other managers, directors, and marketing vice president for your corporation. Be sure to include the following in your presentation: Prioritize the steps you would use to decide whether to expand an existing domestic brand or develop a new product. Explain how the characteristics of an innovation influence product adaptation decisions. Illustrate the different pricing, distribution, and promotional strategies available to a global marketer. Discuss the ethical implications of your strategic decisions. Recommend the next steps to implement your marketing strategy. Incorporate appropriate animations, transitions, and graphics as well as speaker notes for each slide.