In 1996, Shawna and Jim bought a new Dodge truck from Dodge City Auto. The truck was manufactured by Chrysler Canada. When the truck was a year old and had traveled 30 000 kilometres, it burst into flames and was destroyed. When Shawna approached the dealer and the manufacturer, they refused to assist her in any way and referred her to her insurance company as her only remedy. Shawna later learned that two other 1996 Dodge trucks self-incinerated in her province. She also learned that the cause of the fires was a defective daytime running light module, of which Chrysler was aware. Comment on Shawna’s remedies arising from her purchase of the truck. How would you evaluate Chrysler’s marketing strategy relating to its product?