In 2004, Unilever adopted its Real Beauty strategy. Explain how this new strategy differed from its traditional

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In 2004, Unilever adopted its Real Beauty strategy. Explain how this new strategy differed from its traditional approach to foreign markets? How did this new approach help Unilever's international sales?

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Global Business Today

ISBN: 978-1259686696

10th edition

Authors: Charles W. L. Hill Dr, G. Tomas M. Hult

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Question Posted: Oct 26, 2017 03:21 AM

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In 2004, Unilever adopted its Real Beauty strategy. Explain how this new strategy differed from its traditional

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Unilevers Real Beauty strategy involved establishing a basic product and message tha...View the full answer

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