Question: In 2008, Interbrand listed Starbucks as having the 85th most valuable brand name in the world and estimated brand value to be $3.9 billion. Examine
In 2008, Interbrand listed Starbucks as having the 85th most valuable brand name in the world and estimated brand value to be $3.9 billion. Examine the disclosures for intangible long-lived assets in Part II and tangible long-lived assets in Part V. Where in the financial statements does Starbucks disclose brand value?
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