In 2009, Netflix had a marketing ROI of 178 percent. What does this mean in terms of

Question:

In 2009, Netflix had a marketing ROI of 178 percent. What does this mean in terms of the company's investment in marketing and sales?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

See More Books

Question Posted: Mar 18, 2016 05:02 AM

See More Questions

A firm has an Altman's Z-score of 1.76. What does this mean?
What is one persons ham is another persons poison. What does this mean?
The dividend payout ratio for Deedle Company is 40%. What does this mean?
1- What signal is produced if the sampling frequency is equal to Fm? 2- Find the range of the cutoff frequency funt for LPF required to reconstruct the original signal from the sampled one. 3- If the...
The Liberty Company had the following manufacturing data for the year 2012 (in thousands of dollars): Beginning and ending inventories . None Direct material used $410 Direct labor 330 Supplies 25...
The goal of a properly constructed ABC system is to have the most precise costs (typically per-unit costs are carried out to three digits). Do you agree? If you do not fully agree, indicate why you...
Explain, through an example, how methods can be derived from messages.
Mr. Carter is the manager of Simmons Farm and Seed Company, a wholesaler of fertilizer, seed, and other farm supplies. The company has been successful in recent years primarily because of great...
An access matrix consists of 3 domains and 4 objects. 01 02 03 04 D1 OW orx orwc X D2 D3 rx rcw rcwcxc rcx rcx orw A process in domain D can grant a right R (r, w, or x) for object O to another...
One of the tennis rackets that Ace Sporting Goods manufactures is a titanium model (Slam) that sells for $149. The cost of each Slam consists of: Materials . . . . . . . . . . . . . . . . . . . . . ....
Shown below are HP's six major business segments and their percentages of sales for 2009. How would a marketing profitability portfolio (similar to Figure 2-17) help the HP chief marketing officer...
For any airline of interest, compute its 2010 marketing ROS, marketing ROI, and operating income (as a percentage of sales) using the airline's 2010 income statement in its annual report. Assume...
Conduct library research on the fundamental theory, the technical theory, and the efficient market theory that were discussed in this chapter. How do these theories explain the price movements of a...
The communication strategy adopted by USA Fencing was widely deemed inadequate by USA Fencing members and other stakeholders. Following the SCCT precepts, what is a better approach and why would your...
How, if at all, has the increased understanding of the science of performance affected the conversation about athletes uniforms?
How are sports organizations choosing to frame or represent women athletes and participants in their marketing and communications?
In what ways might the founding of Nike in the 1970s and its evolution in the 1980s and 1990s impact the organizational culture today?
While the Bucks players later clarified their action was indeed a strike, there have been disagreements about what to call the Bucks strike. Some media figures and other NBA players have referred to...
The motor winds in the cable with a constant acceleration, such that the 20-kg crate moves a distance s = 6 m in 3 s, starting from rest. Determine the tension developed in the cable. The coefficient...
Evaluate the function at the given value(s) of the independent variable. Simplify the results. (x) = cos 2x (a) (0) (b) (- /4) (c) (/3) (d) ()
If Fiorina were a man, do you think he would have been fired as she was? For most leaders, their ability and emphasis would favor one or the other. In Fiorinas case, her strengths were being a...
Do you think Dell will be successful in its invasion of the printer and ink refill market? What circumstances might affect its successful entry? A cash cow is a product or division that is well...
Is Dells experience with outsourcing customer service the tip of the iceberg? Today, even medical diagnoses are being outsourced despite patient discomfiture. Might we be seeing a reversal of...
By carrying out the audit of the financial statements in the Property, Plant and Equipment area, we were able to determine the reasonableness of the balance of the vehicle depreciation account. The...
The link between service delivery and external communications has a profound impact on customer perceptions of service quality. If you were to execute a service blueprint for dairy queen store and...
The city of marlohaven has a december 31 fiscal year end, during 20x5 marlohaven levied $1000000 in property taxes. the following details are expected collection of marlohaven's general fund property...

In 2009, Netflix had a marketing ROI of 178 percent. What does this mean in terms of

Question:

Step by Step Answer:

A marketing ROI of 178 percent means that for each ...View the full answer

Market Based Management

Students also viewed these Marketing questions