Question: In 2011 Comcast acquired a majority stake in NBC Universal in a deal that valued the company at more than $30 billion. Analysts at the
In 2011 Comcast acquired a majority stake in NBC Universal in a deal that valued the company at more than $30 billion. Analysts at the time tended to define the rationale for the acquisition as being one of “conduit” acquiring “content”. Evaluate the potential strategic merits of this rationale.
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Comcast is viewing NBC Universal as a complementary resource NBC Universals product entertainment content can be distributed through Comcasts distribu... View full answer
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