In 2012, then Barnes & Noble CEO William Lynch predicted that although the firm was suffering losses in selling its Nook tablet, "the Nook business will scale in fiscal 2013, reducing losses from last year."
a. What did Lynch mean that "the Nook business will scale"?
b. Why would the Nook business scaling reduce the firm's losses?
c. In 2013, Barnes & Noble's losses from selling the Nook increased, and Lynch resigned as CEO. Can we conclude that the Nook business didn't scale? Briefly explain.