In a new business model called “zero time,” time is the primary focus that drives everything else in an organization. According to this model, instantaneous, or “zero-time,” Internet access to relevant information allows a company to add value for customers at every point along its value chain—marketing, research and development, purchasing, production, sales, shipping, and customer service.

1. Identify and comment on the primary focus of traditional business models, such as job order or process costing.

2. Speculate on how focusing on time would add value for customers throughout an organization’s value chain.