Question: In a poll conducted July 2729, 2010, a random sample of 2163 adults (aged 18 and over) was asked, Given a choice of the following,
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(a) What proportion of males would like to be richer? What proportion of females would like to be richer?
(b) Which attribute do females desire more than males?
(c) Which attribute do males prefer over females two-to-one?
(d) Which attribute do males and females desire in equal proportion?
Desirability Attributes 0.50 OMale Female 0.45 0.40 0.35 0.30 0.25 0.20 0.15- 0.10 0.05 Richer Thinner Smarter Younger None of these Response
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