In each of the following, identify the type of scale and evaluate it: a. A U.S. representatives
Question:
In each of the following, identify the type of scale and evaluate it:
a. A U.S. representative€™s questionnaire sent to constituents:
Do you favor or oppose the Fair Tax Proposal?
b. How favorable are you toward the Fair Tax Proposal?
c. A psychographic statement asking the respondent to circle the appropriate response: I shop a lot for specials.
Transcribed Image Text:
In Favor Opposed No Opinion Strongly pisastes Strongly Agree Neutral Agree Disagree
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a This is a simple rating scale with two categories However it is a ...View the full answer
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Saud Ur Rehman
Evaluating manufacturing processes by designing and conducting research programs; applying knowledge of product design, fabrication, assembly, tooling, and materials; conferring with equipment vendors; soliciting observations from operators. Developing manufacturing processes by studying product requirements; researching, designing, modifying, and testing manufacturing methods and equipment; conferring with equipment vendors. Keeping equipment operational by coordinating maintenance and repair services; following manufacturer's instructions and established procedures; requesting special service.
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Related Book For
Essentials of Marketing Research
ISBN: 978-1305263475
6th edition
Authors: Barry J. Babin, William G. Zikmund
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