In its 2000 and 2009 Annual Reports, Nike, Inc. reported the following net revenues, in millions of dollars, in four distinct regions of the world:

In a report, use the sample information to:
1. Convert each region’s net revenues to its respective proportion for that year. Have the proportions of Nike’s net sales in each region remained the same over this 10-year period? Discuss any trends that you see.
2. Compare and contrast your findings concerning Nike’s net revenues with those of Adidas, found in Table 2.6. What similarities and differences do youdetect?

Transcribed Image Text:

Data for Case Study 2.1 Net Revenue of Nike in 2000 and 2009 Region U.S. Region EMEA Region Asia Pacific Region Americas Region 2000 $4,732.1 2,350.9 955.1 550.2 2009 $6,542.9 5,512.2 3,322.0 1,284.7 Total 8,588.3 Total 16,661.8