In light of the winner's curse, must winning bidders in auctions necessarily lose in the sense of

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In light of the winner's curse, must winning bidders in auctions necessarily "lose" in the sense of paying more than the item is worth? What steps can bidders take to prosper in auctions?
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Economics of Strategy

ISBN: 978-1118319185

6th edition

Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer

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