In many organizations, being "people-centered" is considered soft, irrelevant, and unrelated to profitability. Using support from historical perspectives of organizational behavior along with your assigned article readings regarding conscious capitalism, explain how you would rebut these arguments. Use the conscious capitalism concept as a framework and consider at least two companies that have successfully adopted this business philosophy to gain success and combat traditional corporate approaches. How do these companies embody the tenet of "higher purpose" and create deeper meaning by focusing their goals beyond profits and inspiring their stakeholders?