In Question #1 above, your first move as CEO is to develop recyclable packaging for your fast-food products. Answer the following questions in regard to such a move:
a. What are the positive externalities that would emerge from your recyclable packaging?
b. How could you translate these positive externalities into a competitive advantage for your firm?
c. Would such actions possibly lead to increased customer loyalty because of these actions?
Question number 1
You have been selected as the CEO for a fast-food company. Answer the following questions in regard to your new role:
What are some of the externalities that you would experience in the fast food business? Explain.
How might you handle claims that your fast-food is causing obesity among your patrons? Explain.
Should you be concerned about how the financial viability of the firm could be overrun by dealing with externalities? Explain.