In Table 15.12 we provided estimates of the probability using the coupon in the Simmons Stores catalog

Question:

In Table 15.12 we provided estimates of the probability using the in the Simmons Stores catalog promotion. A different value is obtained for each combination of values for the independent variables.
a. Compute the odds in favor of using the for a customer with annual spending of $4000 who does not have a Simmons credit card (x1 = 4, x2 = 0).
b. Use the information in Table 15.12 and part (a) to compute the odds ratio for the Simmons credit card variable x2 = 0, holding annual spending constant at x1 = 4.
c. In the text, the odds ratio for the credit card variable was computed using the information in the $2000 column of Table 15.12. Did you get the same value for the odds ratio in part (b)? Coupon
A coupon or coupon payment is the annual interest rate paid on a bond, expressed as a percentage of the face value and paid from issue date until maturity. Coupons are usually referred to in terms of the coupon rate (the sum of coupons paid in a...