In the context of Module 11, discuss the key features of your recommended plan, and critically evaluate your response.
Golden Arches Pizza and Burgers is an established international fast food chain serving a variety of pizzas and hamburgers. GAPB restaurants cater to families on the go, providing fast-turnover indoor seating with a small playground area for the children. GAPB also provides drive-up windows for families and individuals who eat their dinners and snacks while driving to their next destination. The atmosphere is fast-paced, with emphasis on prompt and friendly customer service, cleanliness, and provision of identical food, regardless of location.