In this discussion, you will consider what marketing is and how it includes the "P" (from the 4 Ps of product, price, place and promotion) of Promotion. You will also detail the elements of the promotional mix (IMC Plan) and the promotional tools available to marketing managers. Finally you will describe how marketing managers use strategic criteria to choose among different promotional tools.
Please post the following on the discussion forum, as a post in this folder.
•Your definition of marketing.
•In addition to your definition, detail what you feel is the most important consideration when developing a marketing plan.
•List at least two promotional activities for a good or service, and find an example of each promotional tactic.
Please post a detailed description of each promotional tactic with a link, if possible. With the promotional details, please provide your opinion on the effectiveness/ineffectiveness of the promotion. If possible, try to list two activities that have not been offered by one of your fellow learners.