In what way can the Comcast/GE JV created in 2011 be viewed as a phased entry strategy

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In what way can the Comcast/GE JV created in 2011 be viewed as a phased entry strategy into owning content for Comcast and as a phased exit strategy for GE?

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Mergers, Acquisitions and Other Restructuring Activities

ISBN: 978-0128013908

8th edition

Authors: Donald DePamphilis

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Question Posted: Sep 08, 2017 10:10 AM

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In what way can the Comcast/GE JV created in 2011 be viewed as a phased entry strategy

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Comcast was attempting to replicate the AOLTime Warner strategy of owning both content and distrib...View the full answer

Mergers, Acquisitions and Other Restructuring Activities

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