In which ways can word-of-mouth communication influence the effectiveness of a promotion mix for a product? How

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In which ways can word-of-mouth communication influence the effectiveness of a promotion mix for a product? How can marketers use word-of-mouth communication to create "buzz" for a product?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:55 AM

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In which ways can word-of-mouth communication influence the effectiveness of a promotion mix for a product? How

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Wordofmouth communication is personal informal exchanges of communicati...View the full answer

Foundations of Marketing

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