In your judgment, do you think Nike could have achieved its present success without this unique but simple logo?

The Nike “swoosh” is one of the world’s best-recognized logos. In the very early days of Nike, a local design student at Portland State University was paid $35 for creating it. The curvy, speedy-looking blur turned out to be highly distinctive and has from then on been placed on all Nike products. Phil Knight even has the swoosh logo tattooed on his left calf. Because it has become so familiar, Nike no longer adds the name Nike to the logo. (Tiger Woods wears a cap and other clothing with the swoosh well visible.)
The power of such a well-known logo makes Nike’s sponsorship of famous athletes unusually effective as they wear shoes and apparel displaying it in their sports exploits.