Invent another hybrid strategy using the strategy table of Figure 6.9, using what you consider to be
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Figure 6.9
Transcribed Image Text:
Licensing International Focus Domestic Marketing R&D Strategy Strategy and Joint Generics Ventures Short-term profit mprovement Worldwide presence Maintain current sales force levels Out-licensin M Stay out and limited to low- Ypromote potential drugs trademark to Current Build critical sales force mass in top prevent shareConce erosion and focused key product classes Expand salesin-licensing force to maintaI current office Current with joint research Build, acquiased coverage greementsSelctively Focused reallocation enter to use Aggressive anufacturing TAggressively out-licensing to capacity and increased companies, or joint venture tohospital and build critical mass Inn cense to key physician achieve foreign exploit strengths.' potential and in-licensing to add domestic products Joint venture and license coverate Cautious entry strategyExpand entire Germany ocus apan, etc Maintain current sales force levels based on marketing strength Acqure program Broad-based company in expansionGermany: and increasecensing and ggressive key joint' out-licesin advertising lapan, etc yenture
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Related Book For
Making Hard Decisions with decision tools
ISBN: 978-0538797573
3rd edition
Authors: Robert Clemen, Terence Reilly
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