Question: Invent another hybrid strategy using the strategy table of Figure 6.9, using what you consider to be the best features of the strategies shown in
Figure 6.9
.png)
Licensing International Focus Domestic Marketing R&D Strategy Strategy and Joint Generics Ventures Short-term profit mprovement Worldwide presence Maintain current sales force levels Out-licensin M Stay out and limited to low- Ypromote potential drugs trademark to Current Build critical sales force mass in top prevent shareConce erosion and focused key product classes Expand salesin-licensing force to maintaI current office Current with joint research Build, acquiased coverage greementsSelctively Focused reallocation enter to use Aggressive anufacturing TAggressively out-licensing to capacity and increased companies, or joint venture tohospital and build critical mass Inn cense to key physician achieve foreign exploit strengths.' potential and in-licensing to add domestic products Joint venture and license coverate Cautious entry strategyExpand entire Germany ocus apan, etc Maintain current sales force levels based on marketing strength Acqure program Broad-based company in expansionGermany: and increasecensing and ggressive key joint' out-licesin advertising lapan, etc yenture
Step by Step Solution
3.38 Rating (167 Votes )
There are 3 Steps involved in it
In the following diagram we show a set of choices using brackets that fits with the Broadbased Expan... View full answer
Get step-by-step solutions from verified subject matter experts
Document Format (1 attachment)
668-M-S-S-M (984).docx
120 KBs Word File
