Is a distinct e-marketing plan necessary? A separate e-marketing plan is not necessary as part of the

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Is a distinct e-marketing plan necessary?
A separate e-marketing plan is not necessary as part of the marketing planning process – e-marketing can and should be integrated into existing marketing plans.

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E Business and E Commerce Management Strategy Implementation and Practice

ISBN: 978-0273719601

4th edition

Authors: Dave Chaffey

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Question Posted: Dec 22, 2015 03:06 AM

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Is a distinct e-marketing plan necessary? A separate e-marketing plan is not necessary as part of the

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E Business and E Commerce Management Strategy Implementation and Practice

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