Is global branding limited to certain products, product classes, and/or companies, or can any company selling any

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Is global branding limited to certain products, product classes, and/or companies, or can any company selling any product pursue global branding? Explain.

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:41 AM

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Is global branding limited to certain products, product classes, and/or companies, or can any company selling any

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Global branding is not limited to certain products product classes ...View the full answer

International Marketing & Export Management

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