Is it true that the flatter, or more nearly horizontal, the demand curve for a particular firms

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Is it true that the “flatter,” or more nearly horizontal, the demand curve for a particular firm’s stock, and the less important investors regard the signaling effect of the offering, the more important the role of investment bankers when the company sells a new issue of stock?

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Financial management theory and practice

ISBN: 978-0324422696

12th Edition

Authors: Eugene F. Brigham and Michael C. Ehrhardt

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