Is the biasing effect of an interviewer more serious in a personal or telephone interview? What steps

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Is the biasing effect of an interviewer more serious in a personal or telephone interview? What steps can be taken to minimize this biasing effect in these two types of interviews?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:42 AM

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Is the biasing effect of an interviewer more serious in a personal or telephone interview? What steps

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The available evidence suggests that the biasing effects of an interview are more serious in a perso...View the full answer

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