It is fairly obvious that the success rate of new products would improve if communications between R&D

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It is fairly obvious that the success rate of new products would improve if communications between R&D and marketing improved. From a human resources perspective, what are some of the programs and incentives you could put in place to accomplish this?
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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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