Jeremy Shepherd is the founder and president of nearlParadise.com. in Los Angeles. California. His jewelry business recognizes the importance of ensuring that customers keen coming back. However, Shepherd is uncertain as to which customer retention techniques he should use to develop a strong foundation for repeat business. The firm's website has software capabilities to support customer interactions.
Question 1. What customer loyalty techniques would you recommend to Shepherd?
Question 2.What information would be appropriate to collect about customers in a database?
Question 3.What specific computer-based communication could be used to achieve Shepherds goal?