Lexus has been known for high levels of customer satisfaction. How would this impact customer retention over

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Lexus has been known for high levels of customer satisfaction. How would this impact customer retention over time?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:01 AM

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Lexus has been known for high levels of customer satisfaction. How would this impact customer retention over

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Very satisfied customers are more likely to return as customers than le...View the full answer

Market Based Management

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