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  3. Lexus has been known for high levels of customer satisfaction.

Lexus has been known for high levels of customer satisfaction.

Lexus has been known for high levels of customer satisfaction. How would this impact customer retention over time?

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Very satisfied customers are more likely to return as customers than less s…View the full answer

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Market Based Management

Market Based Management

6th edition

Authors: Roger Best

ISBN: 978-0130387752

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