Lipsius Marbles manufactures birdbaths, statues, and other decorative items, which it sells to florists and retail home and garden centers.
1. Using the contribution margin approach, compute the number of statues the company must sell to
(a) Break even
(b) Earn a profit of $50,000.
2. Using the same data, compute the number of statues that must be sold to earn a profit of $70,000 if advertising costs rise by $20,000.
3. Using the original data and sales of 15,000 units, compute the selling price the company must charge to make a profit of $101,000.
4. According to the vice president of marketing, if the price of the statues is reduced and advertising is increased, the most optimistic annual sales estimate is 25,000 units. How much more can be spent on fixed advertising costs if the selling price is reduced to $28.00 per statue, the variable costs cannot be reduced, and the targeted profit for sales of 25,000 statues is $120,000?
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
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Question Posted: March 26, 2014 09:34:46