List the four sociological influences on consumers that were discussed in this chapter. What is their relevance

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List the four sociological influences on consumers that were discussed in this chapter. What is their relevance to consumer behavior?

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Small Business Management Launching & Growing Entrepreneurial Ventures

ISBN: 978-1133947752

17th edition

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

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Question Posted: Jan 14, 2015 09:32 AM

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List the four sociological influences on consumers that were discussed in this chapter. What is their relevance

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Small Business Management Launching & Growing Entrepreneurial Ventures

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