Managers at AFC were interested in learning more about members and their usage patterns. Use cross-tab analysis
Question:
a. Does use of the pool influence the time of day that a member normally visits AFC?
b. Is gender related to the use of the facility for weight training?
c. If someone learns about AFC from a friend, is she or he more likely to utilize classes at AFC?
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Related Book For
Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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