Many bricks and mortar retailers have websites. Some provide only product information and encourage store visits. Others

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Many ‘bricks and mortar’ retailers have websites. Some provide only product information and encourage store visits. Others allow purchases directly from it. Should a website charge lower prices than in-store? Why/why not? What other strategic issues arise from this dual channel approach?
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Essentials of Strategic Management

ISBN: 978-1260092271

1st edition

Authors: Martyn R Pitt, Dimitrios Koufopoulos

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