Many retailers will use short-term price cuts to attract customers. These often include loss-leaders, products sold at

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Many retailers will use short-term price cuts to attract customers. These often include "loss-leaders," products sold at a loss for a short time. Why would a firm ever sell at a loss?

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Managerial Economics Markets and the Firm

ISBN: 978-0618988624

2nd edition

Authors: William Boyes

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Question Posted: Sep 27, 2014 06:15 AM

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Many retailers will use short-term price cuts to attract customers. These often include loss-leaders, products sold at

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Managerial Economics Markets and the Firm

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