Question: Many textbooks are now available in two versions, a high-priced domestic version and a low-priced international version. Each version generally contains exactly the same text,

Many textbooks are now available in two versions, a high-priced "domestic" version and a low-priced "international" version. Each version generally contains exactly the same text, but slightly altered homework problems.
a. Why would a textbook publisher go to the trouble to produce two versions of the same text?
b. Discuss whether the publisher's strategy would be more effective if it made the alterations secret, or if it announced them boldly.
c. The production of international versions of textbooks was concurrent with the explosion of the Internet. Explain why this is likely to be more than just a coincidence.

Step by Step Solution

★★★★★

3.33 Rating (165 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

a The publisher segments consumers into two groups in order to increase profit b Assuming that ... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

720-B-E-D-S (1680).docx

120 KBs Word File

Students Have Also Explored These Related Economics Questions!

Regular Bicycle ( 1 ) Deluxe Bicyle ( 2 ) 2 Wheels ( 1 ) 1 Head Light ( 2 ) 1 Wheels ( 1 ) 2 Tail Lights ( 2 ) 2 Handle Bars ( 1 ) 2 Handle Bars ( 1 ) Component On Hand Scheduled Receipt Head Light 1...

1. Analyze Meredith's marketing information system. What are its strengths and weaknesses? 2. Can impersonal data points really result in meaningful relationships? Explain. 3. Does Meredith's...

Why would a feedback session be more effective if a manager followed these guidelines?

You are the president of Dynamic Publishing, a firm that publishes textbooks. During a trip to various countries you assess the prospects for marketing Dynamics textbooks abroad. Visiting a...

12. Many textbooks are now available in two versions, a high-priced domestic version and a low-priced international version. Each version generally contains exactly the same text, but slightly...

3 - Monopoly and Price Discrimination: Many textbooks are now available in two versions, a high-priced "domestic" version and a low-priced "international" version. Each version generally contains...

What is the working capital, current ratio, and quick ratio of Intuit? Please use the attached annual report. Frequently, management will comment on liquidity in the MD&A (management's discussion and...

BBUS 4701: Business Policy and Strategy Yahoo 2012 Annual Report Assignment 4 By Yahoo! Yahoo!. (2012). Yahoo 2012 Annual Report. Retrieved from: http://investor.yahoo.net/annuals.cfm 2 01 2 A N N UA...

If 12.39 g of Urea (CN_(2)OH_(4)) are produced when 8.87 g of Ammonia react completely with Carbon dioxide gas, what is the percent yield for this reaction? 2NH_(3)(g) + CO_(2)(g) CN_(2)OH_(4)(s) +...

BSB60515 ADVANCED DIPLOMA OF MARKETING BSB61015 ADVANCED DIPLOMA OF LEADERSHIP AND MANAGEMENT BSB61315 ADVANCED DIPLOMA OF MARKETING AND COMMUNICATION BSB60915 ADVANCED DIPLOMA OF MANAGEMENT (HUMAN...

Assignment USE THE HARVARD REFERENCING SYSTEM THROUGHOUT THE REPORT Problem 1 (25 pts) The cost of 14 models of digitals cameras at a camera specialty store during 2014 was as follows: 340 450 450...

Single point internal standard method uses a relative response factor(s) for the calculation of the amount of analyte in the unknown sample. Suppose that when calculating the RRF for 1-butanol, you...

Units of production data for two departments for August of the current fiscal year are as follows: Stamping Polishing Department Department Work in process, August 1 5,000 units 2,000 units 40%...

1. Solve each of the following equations. (a) 16a - a ^ 2 - 64 = 0 (b) b ^ 2 - 16/25 = 0 (c) 1 + 3c = 10r ^ 2 (d) d ^ 2 + d ^ 2 - 132d = 0

You synthesize a 24-bp double-stranded DNA oligonucleotide having a total of 14 adenine residues. How many of each of the other bases (G. C, and T) are there and what is the percent composition of...

3. Calculate AG' and the Keq' or the oxidation of lactate at the expense of the reduction of acetaldehyde. lactate + acetaldehyde pyruvate + ethanol Given: At pH 7 and 25C, 8" for reduction of...

Liz and John formed the equal LJ Partnership on January 1 of the current year. Liz contributed $80,000 of cash and land with a fair market value of $90,000 and an adjusted basis of $75,000. John...

Waterways is considering the replacement of an antiquated machine that has been slowing down production because of breakdowns and added maintenance. The operations manager estimates that this machine...

Find the exact value of each of the remaining trigonometric functions of . 1) sin = 12/13, in quadrant II 2) cos = 3/5, in quadrant IV 3) sin = -2/3, < < 3/2 4) csc = 3, cot < 0

Does your firm, and/or client organizations, have an internal control policy that is consistently updated?

1. Suppose 1,000 people would each get a benefit of $40 from a levee. Building the levee is socially efficient if its cost is less than $ _________. If the cost is $30,000, a tax of $_________ per...

The market where the MOB is located is unstable with extensive tenant churning and lease buyouts occurring regularly. The truth is our 10% vacancy and collection loss estimate is fairly optimistic...

26. Two stocks, one high risk (Happy) and one low risk (Lonely), have been evaluated by your company. Your stock analysis team has predicted estimated returns and beta risk in the table below for the...

23. Assume that shortly after you bought the bond, (a three-year bond with a $1,000 face value, a 6% coupon (paid annually) and an 8% yield to maturity), market yields fall to 5%. If you hold the...