Match the four types of companies and situations to the structures (a) to (d) in Figure 10.9.
Figure 10.7 Summary of alternative organizational structures for e-commerce suggested in Parsons et al. (1996)
(a) A separate operating company. Example: Prudential and Egg (www.egg.com).
(b) A separate business unit with independent budgets. Example: RS Components Internet Trading Company (www.rswww.com).
(c) A separate committee or department manages and coordinates e-commerce. Example: Derbyshire Building Society (www.derbyshire.co.uk).
(d) No formal structure for e-commerce. Examples: many small businesses and the Retail and Engineering Company.