Maytag Corporation can price its products higher than any other company in the home appliance industry and still maintain and even increase market share. How can it do this? Are its costs higher, resulting in higher prices than those of its competitors? No. Will customers shop around for products with lower price tags? No. Will competitors single out Maytag products in comparative ad campaigns and try to exploit the higher prices? No. Think about the Maytag repairman television commercials that you have seen over the past ten years. They feature a very lonely person who never gets a call to repair a Maytag product. The ads say nothing about price. They do not attack competitors’ products. But the commercials do inspire customers to purchase Maytag products through what is known in the marketing field as product differentiation. Prepare a one-page memo to your teacher explaining how Maytag Corporation has differentiated its products from the competition. Is product cost a factor in Maytag’s pricing strategy?