Media planning involves a tradeoff between reach and frequency. Explain what this means and give examples of

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Media planning involves a tradeoff between reach and frequency. Explain what this means and give examples of when reach should be emphasized over frequency and vice versa.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:32 AM

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Media planning involves a tradeoff between reach and frequency. Explain what this means and give examples of

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In an ideal world advertisers would like to maximize reach and frequency Unfortunately in the real w...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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