Michigan Motors Corporation (MMC) just introduced a new luxury touring sedan. As part of its promotional campaign,

Question:

Michigan Motors Corporation (MMC) just introduced a new luxury touring sedan. As part of its promotional campaign, the marketing department decided to send personalized invitations to test-drive the new sedan to two target groups: (1) current owners of an MMC luxury automobile and (2) owners of luxury cars manufactured by one of MMC’s competitors. The cost of sending a personalized invitation to each customer is estimated to be $1 per letter. Based on previous experience with this type of advertising, MMC estimates that 25% of the customers contacted from group 1 and 10% of the customers contacted from group 2 will test-drive the new sedan. As part of this campaign, MMC set the following goals:

Goal 1: Get at least 10,000 customers from group 1 to test-drive the new sedan.

Goal 2: Get at least 5000 customers from group 2 to test-drive the new sedan.

Goal 3: Limit the expense of sending out the invitations to $70,000.

Assume that goals 1 and 2 are P1 priority level goals and that goal 3 is a P2 priority level goal.

a. Suppose that goals 1 and 2 are equally important; formulate a goal programming model of the MMC problem.

b. Use the goal programming computer procedure illustrated in Section 14.2 to solve the model formulated in part (a).

c. If management believes that contacting customers from group 2 is twice as important as contacting customers from group 1, what should MMC do?

Corporation
A Corporation is a legal form of business that is separate from its owner. In other words, a corporation is a business or organization formed by a group of people, and its right and liabilities separate from those of the individuals involved. It may...

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Answer rating: 57% (14 reviews)

a Note that getting at least 10000 customers from group 1 is equivalent to x 1 40000 25 of 40000 100...View the full answer

Answered By

Nicole omwa

Being a highly skilled tutor with at least 5 years of tutoring experience in different areas, I learned how to help diverse learners in writing drafts of research papers, actual research papers and locate credible sources. My assurance is built upon my varied knowledge of a variety of subjects. Furthermore, my involvement and interaction with numerous learners of all levels has allowed me to understand my clients' specific demands. Ultimately, this has aided me in being a better coach to learners to better their grades. Essentially, my responsibilities as a tutor would include: Teaching abilities that assist pupils in enhancing their academic performance Personal interaction with learners to make them understand abstract concepts Inducing new skills and knowledge into their academic journeys Fostering individual reflection, and independent and critical thinking Editing and proofreading Because I am constantly available to respond to your queries, you may decide to rely on me whenever you require my assistance. As an assurance, my knowledge skills and expertise enable me to quickly assist learners with different academic challenges in areas with difficulty in understanding. Ultimately, I believe that I am a reliable tutor concerned about my learner's needs and interests to solve their urgent projects. My purpose is always to assist them in comprehending abstract schoolwork and mastering their subjects. I also understand that plagiarism is a severe offense and has serious ramifications. Owing to this, I always make it a point to educate learners on the numerous strategies to have uniquely unique solutions. I am familiar with the following formatting styles: MLA APA Harvard Chicago IEEE Communication is always the key in every interaction with my learners. Hence, I provide timely communication about the progress of assigned projects. As a result, I make sure that I maintain excellent communication with all of my clients. I can engage with all of my customers more effectively, assisting them with their unique academic demands. Furthermore, I attempt to establish a solid working relationship with my leaners I have exceptional abilities in the below areas; Sociology History Nursing Psychology Literature Health and Medicine Chemistry Biology Management Marketing Business Earth Science Environmental Studies Education Being a teacher who aces in diverse fields, I provide various academic tasks, which include; Academic Reports Movie Reviews Literature Reviews Annotated bibliographies Lab reports Discussion posts Dissertations Case study analyses Research proposals Argumentative Essays I guarantee you high-quality Papers!!!!!

5.00+ 17+ Reviews 32+ Question Solved

Related Book For book-img-for-question

An introduction to management science quantitative approaches to decision making

ISBN: 978-1111532222

13th edition

Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam

See More Books

Question Posted: Jan 16, 2013 08:03 AM

See More Questions

Michigan Motors Corporation (MMC) just introduced a new luxury touring sedan. As part of its promotional campaign,

Question:

Step by Step Answer:

a Note that getting at least 10000 customers from group 1 is equivalent to x 1 40000 25 of 40000 100...View the full answer

An introduction to management science quantitative approaches to decision making

Students also viewed these Statistics questions