Microsoft has embarked on a joint venture with Sony to develop an online alternative to the telephone.

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Microsoft has embarked on a joint venture with Sony to develop an online alternative to the telephone. What type of offensive market strategy best describes this joint venture, and what are the expected short- and long-run performance objectives?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:10 AM

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Microsoft has embarked on a joint venture with Sony to develop an online alternative to the telephone.

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This is a diversified new market strategy that invo...View the full answer

Market Based Management

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