Most of the luxury watches have a Swiss-made label. Discuss strategies that a ''Made in India'' watch,

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Most of the luxury watches have a Swiss-made label. Discuss strategies that a ''Made in India'' watch, aiming to target the premium segment in the Western world, might want to consider.

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:52 AM

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Most of the luxury watches have a Swiss-made label. Discuss strategies that a ''Made in India'' watch,

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This would be a classic case of the countryoforigin COO problem encountered by many develop...View the full answer

Global Marketing management

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