Multiply Choice
1. Thomas’s English muffins wanted to protect the method by which it makes muffins with air pockets—what it calls “nooks and crannies.” What would be the best way to achieve this goal?
(a) Patent
(b) Copyright
(c) Trademark
(d) Trade secret
(e) This method cannot be protected.

2. VitaminWater has become such a success that other companies are also now selling similar (but not identical) flavored colored water. Some competitors bottle their drinks in a similar bell-shaped bottle with a two-toned label that has a horizontal color band. What is the best infringement claim for VitaminWater to make against these competitors?
(a) Patent
(b) Copyright
(c) Trademark
(d) Trade secret
(e) There is no good claim

3. Faber-Castell began manufacturing pencils in 1761. Although pencils and erasers had both existed for some time, the company did not begin putting erasers on the ends of its pencils until the 1870s. The company was sued by an inventor who had previously patented this idea. The case went to the Supreme Court. Who won the case?
(a) The patent holder, because no one had ever put an erase on a pencil before
(b) The patent holder, because the PTO had approved his patent
(c) Faber-Castell, because the pencil with an eraser was not novel
(d) Faber-Castell, because the pencil with an eraser was not useful

4. If you buy a DVD, you have the legal right to:
(a) Watch it as many times as you want and then give it away.
(b) Copy it to your computer and then give it to a friend.
(c) Copy it to your computer and sell it on eBay.
(d) All of the above.
(e) a and b only.

5. A couple thought of a clever name for an automobile. They wanted to protect this name so that they could ultimately sell it to a car manufacturer. What would be the best method to obtain this goal?
(a) Patent
(b) Copyright
(c) Trademark
(d) Trade secret
(e) This name cannot be protected.