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Musical artists earn only about 9 percent in royalties per CD, using a royalty base of retail price less 25

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Musical artists earn only about 9 percent in royalties per CD, using a royalty base of retail price less 25 percent for packaging costs. The rest goes to the producer and to cover recording costs, promotion, copies given away to radio stations and reviewers, and other costs such as videos. What do you think happens to the artist's royalties when a CD is marked down to sell faster? Consider two cases:
(1) The marked-down CD sells more copies,
(2) It sells the same number of copies as before.

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In the first case the artist might actually make more money overall It would happen if the increase …View the full answer


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Related Book For  answer-question
Contemporary Marketing

Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: September 14, 2012 06:38:30
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