Nick estimates that the net ADR yield on the 200 rooms he has already sold will average 88 percent. He also knows that at his hotel it costs $55.00 to prepare, sell, and clean (prepare for resale) each room sold. To help him make the very best revenue optimization decision possible, complete the worksheet and then answer the questions that follow:

GOPPAR Estimate Worksheet: City Centre Plaza

Based on Nick's calculated GOPPAR for each of the three channels:
1. Which channel produces the highest GOPPAR?
2. Which channel produces the lowest GOPPAR?
Assume you were Nick.
1. What additional customer-centric revenue optimization factors might affect your decision to utilize or not utilize the group rooms' distribution option?
2. What additional customer-centric revenue optimization factors might affect your decision to utilize or not utilize the CRS distribution option?
3. What additional customer-centric revenue optimization factors might affect your decision to utilize or not utilize the third-party merchant option?

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3rd. Partjy Channel Group Rooms CRS Merchant Previous Booked Rooms Net Revenue@ 88% Net ADR Yield Channel Contributed Net Revenue 12,944.00 13,571.4 12,980.00 Total Net Revenue Total Rooms Sold 280 290 300 After Rooms Costs Revenue GOPPAR (300 rooms available)