Northeastern Insurance Company is considering opening an office in the U. S. The two cities under consideration are Philadelphia and New York. The factor ratings ( higher scores are better) for the two cities are given in the following table. In which city should Northeasternlocate?

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FACTOR Custorner conveniance Bank accessibility Computer support Rental costs Labor costs Taves WEIGHT PHILADELPHIA NEW YORK 70 40 85 90 80 90 80 90 75 25 20 20 .15 .10 .10 50 50