Obtain a codebook or coding instructions used by a marketing research firm for a completed project. Examine

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Obtain a codebook or coding instructions used by a marketing research firm for a completed project. Examine the codebook or coding instructions carefully. Can you improve on the coding scheme followed by the firm?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:05 AM

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Obtain a codebook or coding instructions used by a marketing research firm for a completed project. Examine

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Marketing Research An Applied Orientation

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