Obtain The Coca-Cola Company's 2010 annual report either using the ''Investor Relations'' portion of its website (do a web search for Coca-Cola investor relations) or go to www.sec.gov and click ''Search for company filings'' under ''Filings and Forms (EDGAR).''

Required:

1. What does the company call its retained earnings? What was the amount at the end of 2010?

2. What is the balance of accumulated other comprehensive income on December 31, 2010? What caused it to change during 2010 and by what amounts?

3. What was the company's basic net income per share for 2010? How much preferred dividends were subtracted in the computation of this income per share? What was the average number of common shares outstanding used in the computation of this income per share? What was the company's diluted net income per share for 2010? How does this amount compare to 2009? What potential common shares were included and excluded, and why?

4. What were the dividends per share and in total for 2010?

5. Compute the return on shareholders' equity for 2010. How does this compare to 2009 (the shareholders' equity was $20,862 million at the end of 2008)?