On August 18, 1993, a fare war erupted. To initiate its new service between Cleveland and Baltimore, Southwest announced a $49 fare (a sizable reduction from the then standard rate of $300). Its rivals, Continental and US Air, retaliated. Before long, the price was $19, not much more than the tank of gas it would then take to drive between the two cities—and the airlines also supplied a free soft drink. Evaluate the implications of such a price war for the three airlines.