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On your own or with a classmate, select one of the following products. Visit the firm's Web site to see

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On your own or with a classmate, select one of the following products. Visit the firm's Web site to see how the product is positioned, then create an advertisement showing how you think marketers could reposition the product to gain greater market share.
a. Odwalla nutrition bars
b. Kleenex tissue
c. Axe body wash
d. Under Armour clothing
e. Hallmark cards

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Contemporary Marketing

Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: September 14, 2012 06:23:48
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