One concept presented in your text as a service design issue is the Moment of Truth, the

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One concept presented in your text as a service design issue is the Moment of Truth, the critical moment of interaction between the service provider and the customer that exemplifies, enhances, or detracts from the customer.
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University Physics with Modern Physics

ISBN: 978-0321696861

13th edition

Authors: Hugh D. Young, Roger A. Freedman, A. Lewis Ford

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